![](https://freight.cargo.site/t/original/i/3b11aaeb5f30ee1218b45c887dad5da6188d91b2df1f1a75f44d61ba38d6d931/hm1.jpeg)
![](https://freight.cargo.site/t/original/i/853c17792c6d1bb93b8e63a46738e828a426317120516d8249a99d0a4aa94de8/hm4.jpeg)
![](https://freight.cargo.site/t/original/i/dd4baf423d6fc77cd61bf68a80c2ce9ca12f56b1f4a1592244fa954fc33da996/hm3.jpeg)
![](https://freight.cargo.site/t/original/i/1cb84a9daba97ce6164cd4519823f8831cdc7bae2b89a8755317bcae9b0c0ed0/Screenshot-2023-08-27-at-11.17.56.png)
![](https://freight.cargo.site/t/original/i/d965544e6d5d9b8d349991e6a566c55a416304101e53b561256e880191494a74/hm2.jpeg)
![](https://freight.cargo.site/t/original/i/91c0f2a0dd2b93e3171f18dee5de7bdf2c3dabf3ddc1c43466971e562ecb3984/hmtop.jpeg)
![](https://freight.cargo.site/t/original/i/ec8619ebcc5de140d191ba5a602aae2e08bd0320f51ee9608103a1dbaff47e47/Screenshot-2023-08-27-at-11.12.31.png)
![](https://freight.cargo.site/t/original/i/647220169ae598f5ee54083a6998a76253667381c2fc98600518ff3e7cfe4b5b/ezgif-3-d29c1213bf.gif)
H&M, Highsnobiety
Through a series of different events across Berlin, we took the idea of a pool and transformed it for H&M Hôtel Hennes summer campaign into a multi-sensory experience.
As part of its underwater experience, H&M invited guests to encounter a pool in new and exciting ways — firstly through a submersive Reverse Pool exhibition, followed by a multi-day Night Swim event.
I was responsible for overseeing the art direction, design direction, concept and digital assets.
Through a series of different events across Berlin, we took the idea of a pool and transformed it for H&M Hôtel Hennes summer campaign into a multi-sensory experience.
As part of its underwater experience, H&M invited guests to encounter a pool in new and exciting ways — firstly through a submersive Reverse Pool exhibition, followed by a multi-day Night Swim event.
I was responsible for overseeing the art direction, design direction, concept and digital assets.
ROMANTIC at heart ︎