Through a series of different events across Berlin, we took the idea of a pool and transformed it for H&M Hôtel Hennes summer campaign into a multi-sensory experience.

As part of its underwater experience, H&M invited guests to encounter a pool in new and exciting ways — firstly through a submersive Reverse Pool exhibition, followed by a multi-day Night Swim event.

I was responsible for overseeing the art direction, design direction, concept and digital assets.