06. Puma, Highsnobiety
Our job was to make the slipstream a genuine contender in the court sneaker space for a new generation of streetwear enthusiasts. We used slipstream as a chance to break new ground for PUMA in the minds, and on the social feeds, of global cultural pioneers.
We seeded the sneaker to relevant communities and influencers and commissioned creatives to create with PUMA products providing the inspiration or canvas for their expressions of style, art and good taste.
Our job was to make the slipstream a genuine contender in the court sneaker space for a new generation of streetwear enthusiasts. We used slipstream as a chance to break new ground for PUMA in the minds, and on the social feeds, of global cultural pioneers.
We seeded the sneaker to relevant communities and influencers and commissioned creatives to create with PUMA products providing the inspiration or canvas for their expressions of style, art and good taste.
